Yes, I got hired through LinkedIn. #TrueStory

Hired through linkedinAs a Digital Marketing Professional it’s make you feel good when got hired through LinkedIn, a business-oriented social networking service which mainly used for professional networking. It’s a nice experience for me and wants to share with you all.

I was working fine in a nice company named as Chakra Systems and a sister company of Chakra Systems which is a Digital Marketing Company with good working environment included colleagues and boss. But due to some personal reasons I was looking for job location change and here things changes.

As a Digital Marketing professional I was trying to communicate with people over LinkedIn obviously before that I was having already an updated LinkedIn profile with well defined work profile and suitable keywords.

Due to daily activities and suitable keywords my profile was more viewable while searching in LinkedIn. On an average basis I use to get daily 8 – 12 message related to various thing included promotion as well as job opening in local location (Bangalore) and in my preferred location (Delhi NCR) too.

So I got a chance to connect with one of the best Software Company’s (located in Delhi NCR) HR Manager and HR manager shared my profile with his CEO then CEO shared a message about the job opening in his company related to my profile asked to revert if I am interested for the same. After that I replied as I was looking for location change then HR took my updated resume and scheduled the preliminary telephonic interview. After that I got an assignment from the CEO to make a digital marketing plan for given software product (which showed my skills). Later HR scheduled multiple telephonic and Skype interviews (due to location difference) with various senior people with whom I need to work with and finally the offered me a job. I accepted the offer and moved for the rest of the process.

It was a quite great experience for me to get hired through LinkedIn. If you want any help to get a job with LinkedIn just share a message so I can provide the some tips / solutions / my views on the same. Any suggestions for me are welcomed in any of area I need to improve. Looking for various comments as a support from your side.

Difference between Moto E and Moto G

motorola-moto-e-vs-motorola-moto-gMotorola launched the Moto E today at an event in Delhi with a price tag of Rs 6,999. The entry-level Motorola smartphone has some impressive specs and could shake up the sub-Rs 10,000 segment. The Moto G, on the other hand, has broken all records for the company and Vice President Punit Soni even said, “Moto G is the best selling smartphone in Motorola’s history.” So how different are the two devices? We pit the two devices in a specification comparison to find out.

DISPLAY

Both the devices flaunt similar sized displays with only 0.2-inch inches differentiating the two. There is however a big difference when it comes to the resolution and the pixel densities. The Moto E has a qHD resolution display with a pixel density of 256ppi, which trails behind the 720p 326ppi display on the Moto G.

HARDWARE

There is again a big difference between the two devices in this department, with the Moto G powered by a Snapdragon 400 quad-core SoC compared to the Snapdragon 200 dual-core SoC on the Moto E. Motorola has paired the two processors with 1GB of RAM.

On the storage front, the Moto G has two variants with 8GB and 16GB internal storage. But the Moto E has an advantage here as it has a microSD card slot. The 4GB internal storage can be expanded using a microSD card.

The two devices also have a nano coating on the inside as well as the outside, which should keep it safe against the accidental splash of water.

CAMERAS

The Moto E misses out on quite a few essentials in this department. While the 5-megapxiel rear camera is the same as the one on the Moto G, the snapper on budget Motorola smartphone is not accompanied with a flash.

On the front too, things aren’t any better as there is no front-facing camera on the Moto E. On the Moto G there is a 1.3-megapixel snapper.

BATTERY

The Moto E features a 1,980mAh battery, while the Moto G features a 2,070mAh. The battery on the latter was able to last us a day and we expect the same would be the case on the former too. We will however reserve our judgment till we have tested the device.

SOFTWARE

The two devices run on Android 4.4.2 KitKat, so this round is a tie. Motorola has also guaranteed that the Moto E will be updated to the next version.

Motorola has also introduced a host of new features on the Moto E. These features include Moto Alert, which automatically alerts preset contacts when you leave a particular location, Instant SMS with your location for emergency situations, and an Emergency mode, which sends a call to a preset contact or sound an alarm. The dual-SIM function also comes with intelligent calling, which learns your usage and automatically selects the SIM based on the contact you are calling.

In the end, it won’t be fair to compare the two devices spec-by-spec as they are both targeting two completely different segments. They have a lot going for them and both are game changers in their respective segments. Priced at Rs 6,999 the Moto E is offering a lot for this kind of budget and will certainly set a standard for entry-level phones. The Moto G, on the other hand, will continue ruling mid-range segment.

FEATURES

MOTOROLA MOTO E

MOTOROLA MOTO G

DISPLAY

4.3-inch qHD 256ppi 4.5-inch HD 326ppi

PROCESSOR

1.2GHz Snapdragon 200 dual-core 1.2GHz Snapdragon 400 quad-core

RAM

1GB 1GB

STORAGE

4GB expandable 8GB/16GB

CAMERAS (REAR/FRONT)

5-megapixel/ – 5-megapixel/1.3-megapixel

BATTERY

1,980mAh 2,070mAh

ANDROID OS

4.4 KitKat 4.4.2 KitKat

PRICE

Rs 6,999 Rs 12,499

How to Do Better Keyword Research in 6 Steps

keyword-research-tool

 

 

 

 

 

 

How to Do Keyword Research

The goal of this article is to make keyword research easy and accessible. There are lots of articles that dive deep into using Google tools for keyword research, and advanced keyword research techniques — this is not one of them. This article goes back to basics to elaborate on six central pillars of keyword research, including:

1) Getting started with a brainstorm list

2) Acknowledging that you need a keyword research tool

3) Refining your list using suggested keyword phrases from an analysis tool

4) Verifying keyword phrase relevance

5) Looking at search volume to determine consumer demand

6) Analyzing the competitive space to make sure you and the searcher think the keywords mean the same things, and to decide if the space is too competitive

Big picture, the idea is to have extremely targeted keyword phrases that have a high search volume and low competition mix. In the most basic terms, this means — in a perfect world — your keyword phrases describes your content accurately, a lot of people are searching for the exact phrase, and there aren’t a lot of authoritative competitors who are also optimizing for that exact phrase.

Facebook, Twitter, Instagram, Pinterest – Complete Social Media Image Size Guide [INFOGRAPHIC]

It doesn’t matter if you’re brand new to social media or a savvy, seen-it-done-it-all veteran – when it comes to setting up a new Twitter Profile or Facebook Page, working out the heights and widths of all those images you positively need to make your channels look fantastic is a time-consuming and, unfortunately, regrettably forgettable business.

And what about those other social platforms, such as Google+, Pinterest, LinkedIn, Instagram and YouTube? Wouldn’t it be really convenient if somebody put all this information within one, easy-to-read image?

Well, fret no more, fact fans. This super-handy infographic from those nice folks at Tent Social contains, in their own words, ridiculously exhaustive social media design information (that’s image heights and widths to you and me) for Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and YouTube, all in one fact-packed blueprint. So go ahead, and enjoy. You’ve earned it.

(Source: Tent Social.)

Social Bookmarking Sites for Link Building with High PR Sites

Serial No.
Bookmarking Sites
PageRank
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8
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3
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30
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How to Disable Facebook Comments (on a Facebook Page)

Facebook doesn’t give you an option to disable all Facebook comments with the click of a button. However, Amit Giri knows how frustrating it can be run a Facebook page when people are constantly posting nasty things as comments. Obviously, to disable posts on your normal timeline by others, you must go into your Page’s settings under “Manage Permissions” and uncheck the boxes labeled “Everyone can post to YOUR PAGE TITLE’s timeline”, “Everyone can add photos and videos to YOUR PAGE TITLE’s timeline”, then select “Hidden from Page” under “Default visibility of posts by others on YOUR PAGE TITLE’s timeline:“.

Now, there is no option to disable comments on posts made by your page. Thanks Facebook. However, you can work around this using something EasySites.org has come up with. Find the box labeled “Moderation Blocklist:“. This blocklist is a list of words you have banned from appearing on your page. If someone has a post that includes one of these words, the post will be hidden from your page and you will be the only one who can view the comment. We have come up with a giant master list of 1,000 of the most commonly used words found by EasySites.org (Source: The Reading Teacher’s Book of Lists, Fourth Edition, © 2000 by Prentice Hall Authors: Fry, Kress & Fountoukidis) edited the formatting, and made it available for you here. Just copy and past the list below into the “ModerationBlocklist” section and people should have quite a hard time commenting on your posts. Obviously, they can still find a word or two not on your blocklist, however, all you need to do is add that word to your list if you find that someone managed to comment on your post.

Recap:

  1. Locate the “Moderation Blocklist” box under “Manage Permissions” in your page’s settings
  2. Copy and paste the master list of the 1,000 most commonly used words below into the “Moderation Blocklist” box
  3. Click “Save Settings”
  4. Add any additional words (separated by commas) to the list if someone manages to comment on a Facebook post in the future

Hope this helped and remember EasySites.org is available to manage social media such as Facebook pages as well as design and develop easy-to-use websites using WordPress!

 
Master List of 1,000 Most Commonly Used Words:
the, of, and, a, to, in, is, you, that, it, he, was, for, on, are, as, with, his, they, I, at, be, this, have, from, or, one, had, by, word, but, not, what, all, were, we, when, your, can, said, there, use, an, each, which, she, do, how, their, if, will, up, other, about, out, many, then, them, these, so, some, her, would, make, like, him, into, time, has, look, two, more, write, go, see, number, no, way, could, people, my, than, first, water, been, call, who, oil, its, now, find, long, down, day, did, get, come, made, may, part, over, say, set, new, great, put, sound, where, end, take, help, does, only, through, another, little, much, well, work, before, large, know, line, must, place, right, big, year, too, even, live, mean, such, me, old, because, back, any, turn, give, same, here, most, tell, why, very, boy, ask, after, follow, went, thing, came, men, our, want, read, just, show, need, name, also, land, good, around, different, sentence, form, home, man, three, us, think, small, move, try, kind, hand, picture, again, change, off, play, spell, air, away, animal, house, point, page, letter, mother, answer, found, study, still, learn, should, America, world, high, saw, important, every, left, until, near, don’t, children, add, few, side, food, while, feet, between, along, car, own, might, mile, below, close, night, country, something, walk, plant, seem, white, last, next, sea, school, hard, began, father, open, grow, keep, example, took, tree, begin, river, never, life, four, start, always, carry, city, those, state, earth, both, once, eye, paper, book, light, together, hear, thought, got, stop, head, group, without, under, often, second, story, run, later, miss, idea, enough, eat, face, watch, far, Indian, really, almost, let, above, girl, sometimes, mountain, cut, young, talk, soon, list, song, being, leave, family, it’s, body, order, music, red, color, door, stand, sure, sun, become, question, top, fish, ship, area, across, mark, today, dog, during, horse, short, birds, better, problem, best, complete, however, room, low, knew, hours, since, black, ever, products, piece, happened, told, whole, usually, measure, didn’t, remember, friends, early, easy, waves, heard, reached, listen, farm, wind, pulled, rock, draw, space, voice, covered, seen, fast, cold, several, cried, hold, plan, himself, notice, toward, south, five, sing, step, war, morning, ground, passed, fall, vowel, king, true, town, hundred, I’ll, against, unit, pattern, figure, numeral, certain, table, field, north, travel, slowly, wood, money, fire, map, upon, done, decided, plane, English, contain, system, road, course, behind, halt, surface, ran, ten, produce, round, fly, building, boat, gave, ocean, game, box, class, force, finally, note, brought, wait, nothing, understand, correct, rest, warm, oh, carefully, common, quickly, scientists, bring, person, inside, explain, became, wheels, dry, shown, stay, though, minutes, green, language, strong, known, shape, verb, island, deep, stars, week, thousands, front, less, yes, feel, machine, clear, fact, base, equation, inches, ago, yet, street, stood, government, filled, heat, full, hot, check, object, am, rule, among, noun, power, cannot, able, six, size, dark, ball, material, special, heavy, fine, pair, circle, include, built, can’t, picked, legs, matter, simple, sat, square, cells, main, syllables, paint, winter, perhaps, mind, wide, bill, love, written, felt, cause, length, suddenly, rain, reason, test, exercise, kept, direction, eggs, interest, center, train, arms, farmers, blue, brother, ready, wish, race, anything, drop, present, divided, developed, beautiful, general, window, store, energy, difference, job, subject, distance, edge, Europe, heart, past, moon, sit, sign, region, sum, record, return, summer, finished, believe, wall, discovered, dance, forest, wild, members, probably, happy, beside, gone, sky, glass, million, west, lay, weather, root, instruments, meet, third, months, paragraph, raised, represent, soft, whether, clothes, flowers, shall, teacher, held, describe, drive, cross, already, hair, speak, instead, age, solve, phrase, amount, appear, soil, scale, metal, bed, pounds, son, copy, although, either, free, per, ice, hope, broken, sleep, spring, moment, village, case, tiny, factors, laughed, possible, result, nation, gold, jumped, quite, milk, snow, type, quiet, ride, themselves, natural, care, temperature, lot, floor, bright, stone, hill, lead, act, pushed, everyone, build, baby, method, middle, buy, section, speed, century, lake, count, outside, consonant, cat, everything, within, someone, tall, dictionary, sail, rolled, bear, wonder, smiled, angle, fraction, Africa, killed, melody, bottom, trip, hole, poor, let’s, fight, surprise, French, died, beat, exactly, remain, dress, iron, couldn’t, fingers, row, president, yourself, least, brown, control, catch, trouble, practice, climbed, cool, report, wrote, cloud, straight, shouted, lost, rise, continued, sent, statement, itself, symbols, stick, else, wear, party, plains, bad, seeds, gas, save, suppose, England, experiment, woman, burning, engine, coast, design, alone, bank, joined, drawing, period, foot, east, wire, law, pay, choose, ears, single, clean, grass, touch, visit, you’re, information, bit, grew, express, whose, skin, mouth, received, valley, yard, garden, cents, equal, please, key, decimal, strange, caught, fell, team, God, captain, direct, ring, serve, child, desert, increase, history, cost, maybe, business, separate, break, uncle, hunting, flow, lady, students, human, art, feeling, supply, guess, thick, corner, silent, blood, electric, trade, lie, insects, rather, spot, crops, compare, bell, tone, crowd, fun, hit, poem, loud, sand, enjoy, consider, doctor, elements, suggested, provide, indicate, thin, thus, except, position, won’t, expect, entered, cook, flat, fruit, bones, seven, tied, tail, interesting, rich, board, sense, dollars, modern, string, send, compound, blow, sight, mine, famous, chief, wasn’t, value, Japanese, fit, wings, stream, addition, movement, planets, belong, pole, rhythm, safe, exciting, eight, soldiers, branches, science, major, observe, tube, necessary, weight, meat, lifted, process, army, hat, property, particular, swim, terms, current, park, sell, shoulder, industry, wash, block, spread, cattle, wife, sharp, company, sister, radio, oxygen, we’ll, plural, action, various, capital, agreed, factories, opposite, settled, wrong, yellow, chart, isn’t, prepared, southern, pretty, truck, solution, fair, fresh, printed, shop, wouldn’t, suffix, ahead, especially, chance, shoes, born, actually, level, nose, triangle, afraid, molecules, dead, France, sugar, repeated, adjective, column, fig, western, office, church, huge, gun, total, similar, deal, death, determine, score, evening, forward, nor, stretched, rope, experience, cotton, rose, apple, allow, details, fear, entire, workers, corn, Washington, substances, Greek, smell, women, tools, bought, conditions, led, cows, march, track, northern, arrived, create, located, British, sir, difficult, seat, match, division, win, effect, doesn’t, underline, steel, view
 
 
 

Paid Search Advertising to Enhance Return in E-commerce Ventures

Search advertising plays an important role in digital marketing.  Popular websites like Google, Bing, Yahoo, Facebook and so on have been promoting this advertising campaign effectively for years.  Paid searches are usually displayed based on client preferences of frequency, for which the client pays the campaigning fee.  This search can be displayed on the right hand side or on top of the search results of the search engine website.  These ads can be placed as contextual ads as well.  Facebook has embraced search advertising in a similar way by displaying ads on the right side of any page link, showing up on search results of Facebook, promoting in individual page based on demographic need of the client.  Search advertising need to be optimized using Meta Descriptions, Meta Titles and other similar methods as suggested by respective search platforms.  The optimization processes help in making the link to the website more quality oriented in terms of search results.
Google AdWords is a platform for many companies to promote their products/services and ads are promoted based on Pay-Per-Click (PPC) model.  Here the advertiser (company) will pay Google based on the number of times the ad is clicked.  The PPC model can be leveraged by e-commerce sellers to get better returns.
Most of the search engines have integrated many platform campaigns into one.  Here desktop, tablet and mobile devices can be used together to interact as one campaign platform.  The mobile device platform has been made optional with new Google enhanced AdWords.  Facebook ads can be placed in hand held devices and one can promote products in PCs as well as mobile devices.
Search ads can be customized based on time, place (geographic area based), date, day and device.  Based on the customization the advertisements can be bid on.  Here the option to turn off mobile device campaign completely is available.  Even extensions of website links can be added easily.  When the mobile device platform is used extensions like “get directions”, “call now” and so on can be added optionally.
Few features of AdWords which can be used to convert prospects to leads are product reviews, product pricing and specific links to promotional campaigns for individual ad links.  This can even be present for specific time periods till the promotion lasts.  These are important to gauge the effect of the advertisement and understand about responses got.
E-commerce conversion tracking
Most of the search ads are integrated with Conversion Tracking or Analytical tools which allow the advertiser to know how well the paid search advertising has been effective.  Every action of the prospect from a click, inquiry, newsletter and updates sign up, purchasing online, and so on can be tracked to understand the conversion rates in terms of e-commerce Return On Investment (ROI).  Additional information like call location, call time and prompting keywords are also available.  This information is essential in further strategizing the advertisements for the future.
Paid search advertising can be fine-tuned with the help of experienced hands to enhance the ROI.  With customized and optimized utilization of the paid search advertising it is possible to earn more revenue in due course of time.  A combination of all kinds of advertising campaigns which includes paid search advertising will give a good ROI.  This can be made a must in e-commerce approach.

Facebook remains top social network, Google+, YouTube battle for second

According to eMarketer, a digital marketing analysis firm, Facebook is still the number one social network by a large margin, but second and third place go to Google’s Google+ and YouTube.
eMarketersocialnetworksMay2013

Facebook is in the lead, but the Google’s double-team of Google+ and YouTube isn’t far behind.

How to use Mail Chimp for email-marketing ?

First, what is Email Marketing?

Email marketing is simply the effort of communicating your business’s value to your customers and prospects through email.  Email marketing is typically opt-in meaning people have signed up to receive your communications through a web site or on a subscription form at your office or store.

What kind of information should you send in an email marketing campaign?

  • Newsletter: A newsletter can provide updates on your organizations activity, helpful information and specials.
  • Announcements:  Share information about local events that you are sponsoring or that are relevant to your audience.
  • Email: Are you offering a new product or service that you want to make sure people are of? Email promotions are a way to communicate your business offerings.

How do you create an email-marketing template?

  1. Using Mail Chimp as the sample vendor, create a user account on the site.
  2. From the home page choose to create a campaign, located in the lower right corner of the screen. Select the “Regular ol’ Campaign” to begin.
  3. You will be prompted to select a recipient list (you can built that list from signup page) for your email. The next screen prompts you to provide a title, a return email address and other specific information about your email.
  4. In the next screen you are given the choice to select the method for creating your email, I recommend you choose the predesigned templates. The templates offer a lot of ease of use for users who are just getting started with email marketing.
  5. Peruse the templates available and then choose the format and design that meets your needs. Once picked, you can easily replace the photos with your own images and replace the content with your own content.
  6. Once you have finalized your email, select the button on the upper right hand corner “preview and test” your email. Make sure you preview your email before you finalize it.
  7. The last step before sending is to send a test version of the email to your own email inbox, this feature is also available under the preview and test button.
  8. Mail Chimp does a nice job of error checking your communication and stepping you through this process. As you move to the final step of sending your email, Mail Chimp will offer you a chance to review all of the pertinent details of your email.
  9. And now, send it! Select “Send Now” button at the bottom of the final review page.

Here are three vendors who offer email marketing:

Constant Contact: Great user interface but they charge a fee after an initial trial. So, if you volume is low they may not be the best option.
Mail Chimp: Great user interface and they do NOT charge for up to 2,000 emails so this is a perfect choice for people who are just starting out.
Mobility Mix: Offers email templates and the ability to market using email along with texting services, QR code creation, and social media integration. Low monthly fee. *Mobility Mix is product of Breezy Hill Marketing.

Please feel free to contact us if you have questions about implementing an email marketing campaign for your business!