How to Do Better Keyword Research in 6 Steps

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How to Do Keyword Research

The goal of this article is to make keyword research easy and accessible. There are lots of articles that dive deep into using Google tools for keyword research, and advanced keyword research techniques — this is not one of them. This article goes back to basics to elaborate on six central pillars of keyword research, including:

1) Getting started with a brainstorm list

2) Acknowledging that you need a keyword research tool

3) Refining your list using suggested keyword phrases from an analysis tool

4) Verifying keyword phrase relevance

5) Looking at search volume to determine consumer demand

6) Analyzing the competitive space to make sure you and the searcher think the keywords mean the same things, and to decide if the space is too competitive

Big picture, the idea is to have extremely targeted keyword phrases that have a high search volume and low competition mix. In the most basic terms, this means — in a perfect world — your keyword phrases describes your content accurately, a lot of people are searching for the exact phrase, and there aren’t a lot of authoritative competitors who are also optimizing for that exact phrase.