Certain Things You Must Know About Social Media

It is now a buzz that social media marketing will merge into other marketing activities and there will not be opportunity for a separate Social Media marketer. So, Do you have a career in social media marketing? Will social media have a life apart of all other marketing activities? Well, I think that the answer to both of these questions YES.

As it said, Brand is the community of people who feel affinity to it. We use different tools like TV, Facebook, print ads, events, Twitter to communicate with that group. The main goal is the connection between community members and the brand. You would want to make existing members more engaged and bring in new people.

It’s a bit like public relations, but on a much more personalized way. In some cases you will be talking to a single person or a small group on the other hand you can use TV to reach millions in a way that community expects you to. For example TV ads will be personalized… though! Not just that we show ads based on the interests and behavior of the viewer but the ad content itself will be personalized with the name of the person, favorite color, earlier purchases or activity on the social networks.

The community manager’s work will span all channels and strive to be as personal as possible. So, you could say that you are doing web banners or TV ads, but they wouldn’t work without the social context. This is insanely powerful! One ad agency used my name and the name of my girlfriend in the character dialog. This ad ran a few months ago and I still remember the ad and the context. This can be scaled!

Social networks will be the core and marketing will be the tools to build it. Post-sale interaction will grow in tremendously as the real experience of using the brand will make people more engaged and willing to share their experiences. You lay your marketing plans by analyzing the underlying social graph. Then you put a post here, a discount there, maybe a TV ad in certain region, etc.

As Jeremiah Owyang pointed out one on one social media doesn’t scale. This means that the task of social media marketer will be to build and nurture the true fans of the brand. True fans will be the group that helps you scale without losing personal touch. You will give away a lot of control but the rewards will be worth it.

In contrast, the social media marketer has to train the people inside the company to interact with the community. Achieving authenticity may be difficult for some and helping them to relate to the consumers of their work is very important.

Social media marketer, community manager or SMO, call her what you will. The one who builds the stickiest social graph around their brand will win. Now technology has given us the tools to actually measure and work with that social graph…

Amit Giri,
Social Media Expert,
Virtual Consulting

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AdWords Keyword Tools Are Not Always Correct!

I’m sure by now that everyone who reads here knows the AdWords Keyword Tool is showing numbers instead of the graphs it would show just a few weeks back. I think one of the big questions on everyone’s mind is just how accurate is the data being shown? I decided to take a look in a few accounts I have access to and found at least keyword that seems to meet all the criteria I would use for a test. I found one in particular that was live in November, and the AdWords Keyword Tool does reference November data.Here are a few details:

– The keyword is exact match.
– 100% impression share for November.
– It’s opted in Google + Search Network
– US targeting

When logged into the account the keyword tool indicates that the approximate November search volume was 44,830. That estimate is based on exact match and the correct location targeting. Here’s what surprised me – the actual number of impressions that keyword received in November was 56,770. Do a little rounding and the estimate provided by the keyword tool comes out within 10% of the real number.

Now of course that’s one keyword in one account and in no way am I trying to imply that the keyword tool will be that accurate in all cases. I’m honestly surprised though at just how accurate it is in this case.

Anyone else seeing similar numbers?

Certain Things You Must Know About Social Media

It is now a buzz that social media marketing will merge into other marketing activities and there will not be opportunity for a separate Social Media marketer. So, Do you have a career in social media marketing? Will social media have a life apart of all other marketing activities? Well, I think that the answer to both of these questions YES.

As it said, Brand is the community of people who feel affinity to it. We use different tools like TV, Facebook, print ads, events, Twitter to communicate with that group. The main goal is the connection between community members and the brand. You would want to make existing members more engaged and bring in new people.

It’s a bit like public relations, but on a much more personalized way. In some cases you will be talking to a single person or a small group on the other hand you can use TV to reach millions in a way that community expects you to. For example TV ads will be personalized… though! Not just that we show ads based on the interests and behavior of the viewer but the ad content itself will be personalized with the name of the person, favorite color, earlier purchases or activity on the social networks.

The community manager’s work will span all channels and strive to be as personal as possible. So, you could say that you are doing web banners or TV ads, but they wouldn’t work without the social context. This is insanely powerful! One ad agency used my name and the name of my girlfriend in the character dialog. This ad ran a few months ago and I still remember the ad and the context. This can be scaled!

Social networks will be the core and marketing will be the tools to build it. Post-sale interaction will grow in tremendously as the real experience of using the brand will make people more engaged and willing to share their experiences. You lay your marketing plans by analyzing the underlying social graph. Then you put a post here, a discount there, maybe a TV ad in certain region, etc.

As Jeremiah Owyang pointed out one on one social media doesn’t scale. This means that the task of social media marketer will be to build and nurture the true fans of the brand. True fans will be the group that helps you scale without losing personal touch. You will give away a lot of control but the rewards will be worth it.

In contrast, the social media marketer has to train the people inside the company to interact with the community. Achieving authenticity may be difficult for some and helping them to relate to the consumers of their work is very important.

Social media marketer, community manager or SMO, call her what you will. The one who builds the stickiest social graph around their brand will win. Now technology has given us the tools to actually measure and work with that social graph…

Amit Giri,
Social Media Expert,
Virtual Consulting

How to recommend a Facebbok Page to Friends..

Abstract:
Give your friends the opportunity to ‘Like’ a Facebook Page that you administer

Do you administer Facebook Pages? Facebook Pages you’ve either created or become an administrator of? Then you have the ability to recommend your administered Facebook Pages to your friends!

I’ve been asked how to do this many times. I’ve decided to make a proper set of instructions and refer to this when I am next asked.

How to invite friends to your Facebook Page

  1. Visit the Facebook homepage. Click on the ‘facebook’ logo on the top left of the screen.
  2. Visit the Facebook Page that you administrate. I do this via the drop-down arrow on the top right. Then under ‘Use Facebook as:’ click on the Facebook Page you are about to recommend. If you administer many Facebook Pages you may need to scroll the mouse wheel over that list to see them all.
  3. Open the ‘Admin Panel’. Click the ‘Admin Panel’ button on the top right above the timeline graph if the ‘Admin Panel’ is not already open. The ‘Admin Panel’ has sections labelled ‘Notifications’, ‘Messages’, ‘New Likes’, ‘Insights’ and ‘Page Tips’ and sits on the very top of your Facebook Page.
  4. View your Facebook Page as your Profile (and not as the Page). With the ‘Admin Panel’ open, select the ‘Manage’ menu and choose ‘Use Facebook as (your Profile name)’. This switches you from seeing Facebook as your Page to seeing Facebook as your Profile. Note: If it says ‘Use Facebook as (your Page name)’ then leave this step; you are already viewing the Page as your Profile.
  5. Invite Friends to your Page. With the ‘Admin Panel’ open, select the ‘Build Audience’ menu and select ‘Invite Friends’. If you don’t see ‘Invite Friends’ then you are still viewing the Facebook Page as the Page – read ‘View your Facebook Page as your Profile (and not as the Page).
  6. Choose your friends. A dialogue box appears called ‘Suggest (Page name) to friends’. Tick people who you like to invite to the Facebook Page. Some people you may not be able to tick (you have invited them already, they are a fan already). Use the drop down on the top left of the dialogue box to filter the list of people. Refinements can be made for Recent Interactions, Search All Friends, by friends Locations, by Facebook Groups, by your friends list, Selected friends you ticked already.
  7. Submit your recommendation. Once you finalised your selection, click the ‘Submit’ button on the bottom right of the dialogue box. You receive a notification that your recommendation has been sent.

That’s it! You have successfully recommended Facebook Pages you administer to your friends!

Please read the following if you don’t see ‘Invite Friends’.
Not having ‘Invite Friends’ tells me that you are viewing your Page as the Page itself and not as your own personal Profile.
Pages do not have friends, therefore ‘Invite Friends’ is not available when viewing the Page as the Page itself.
Personal Profiles do have friends, and ‘Invite Friends’ does become an option when viewing your Page as your own personal Profile.
Step 4 is the one required to change viewing your Page from Page to Profile in order to see ‘Invite Friends’.

Reference: How can people suggest my Page to their friends?

Help spread the word!
If you find this information valuable and of assistance

  • please ‘like’ this page so that you may benefit with further updates, news and information.
  • please ‘like’ and ‘share’ this article so that others may benefit.

Regards,
Amit Giri,
Founder,
Virtual Consulting

Need More Facebook ‘Likes’ on your Facebook Business Page? Facebook and Business Page – Tips to Invite your email Contacts to Facebook Business Page and Increase Sales and Conversion

Facebook Business Page brings more visitors to your visit if you take right steps to create, fine tune and maintain your Business Page. Facebook is a powerful platform as good as word-of-mouth marketing.
You can use your contact lists to increase or your business and convert them into customers using right tools and methodologies. You need to build your page, connect with them to engage them further. Per Facebook there are over 900 million people on their site. Here, we discuss about the method to invite your email contacts to Facebook Business Page.The first step is to Login to your Facebook Page and then visit Home Page. A sample Business Page looks as follows

Now, click on Build Audience and invite all your email contacts.

Now, choose any one of Email Services provider by which you want to import your contacts. Now, the screen looks as follows;

Now, import all your contacts and screen looks like as follows;

After importing all contacts save all contacts in .csv file and upload this file in given place by selecting the browse option

Thereafter, select all contacts or to whom you want to send invitation, and click on Preview Invitation. The screenshot as follows now;

A new window will be opened, and click on Terms and Condition for you to agree and thereafter click on the button ‘Send’. It will be viewed as follows;

Now, the selected email addresses will get invitation to ‘Like’ the Facebook Business Page. Now, you will find that many of your friends and contacts have come to know about your Business Page in Facebook. They start give valuable suggestions, and may share the page with their contacts further. This will result in more activities for your Facebook page. Ultimately, you find that you are generating more business using your contact emails without requesting them to bring more business for you.

Posted by : Amit Giri, Social media Consultant, DART Consulting, amit@dartconsulting.co.in