Facebook, Twitter, Instagram, Pinterest – Complete Social Media Image Size Guide [INFOGRAPHIC]

It doesn’t matter if you’re brand new to social media or a savvy, seen-it-done-it-all veteran – when it comes to setting up a new Twitter Profile or Facebook Page, working out the heights and widths of all those images you positively need to make your channels look fantastic is a time-consuming and, unfortunately, regrettably forgettable business.

And what about those other social platforms, such as Google+, Pinterest, LinkedIn, Instagram and YouTube? Wouldn’t it be really convenient if somebody put all this information within one, easy-to-read image?

Well, fret no more, fact fans. This super-handy infographic from those nice folks at Tent Social contains, in their own words, ridiculously exhaustive social media design information (that’s image heights and widths to you and me) for Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and YouTube, all in one fact-packed blueprint. So go ahead, and enjoy. You’ve earned it.

(Source: Tent Social.)

Paid Search Advertising to Enhance Return in E-commerce Ventures

Search advertising plays an important role in digital marketing.  Popular websites like Google, Bing, Yahoo, Facebook and so on have been promoting this advertising campaign effectively for years.  Paid searches are usually displayed based on client preferences of frequency, for which the client pays the campaigning fee.  This search can be displayed on the right hand side or on top of the search results of the search engine website.  These ads can be placed as contextual ads as well.  Facebook has embraced search advertising in a similar way by displaying ads on the right side of any page link, showing up on search results of Facebook, promoting in individual page based on demographic need of the client.  Search advertising need to be optimized using Meta Descriptions, Meta Titles and other similar methods as suggested by respective search platforms.  The optimization processes help in making the link to the website more quality oriented in terms of search results.
Google AdWords is a platform for many companies to promote their products/services and ads are promoted based on Pay-Per-Click (PPC) model.  Here the advertiser (company) will pay Google based on the number of times the ad is clicked.  The PPC model can be leveraged by e-commerce sellers to get better returns.
Most of the search engines have integrated many platform campaigns into one.  Here desktop, tablet and mobile devices can be used together to interact as one campaign platform.  The mobile device platform has been made optional with new Google enhanced AdWords.  Facebook ads can be placed in hand held devices and one can promote products in PCs as well as mobile devices.
Search ads can be customized based on time, place (geographic area based), date, day and device.  Based on the customization the advertisements can be bid on.  Here the option to turn off mobile device campaign completely is available.  Even extensions of website links can be added easily.  When the mobile device platform is used extensions like “get directions”, “call now” and so on can be added optionally.
Few features of AdWords which can be used to convert prospects to leads are product reviews, product pricing and specific links to promotional campaigns for individual ad links.  This can even be present for specific time periods till the promotion lasts.  These are important to gauge the effect of the advertisement and understand about responses got.
E-commerce conversion tracking
Most of the search ads are integrated with Conversion Tracking or Analytical tools which allow the advertiser to know how well the paid search advertising has been effective.  Every action of the prospect from a click, inquiry, newsletter and updates sign up, purchasing online, and so on can be tracked to understand the conversion rates in terms of e-commerce Return On Investment (ROI).  Additional information like call location, call time and prompting keywords are also available.  This information is essential in further strategizing the advertisements for the future.
Paid search advertising can be fine-tuned with the help of experienced hands to enhance the ROI.  With customized and optimized utilization of the paid search advertising it is possible to earn more revenue in due course of time.  A combination of all kinds of advertising campaigns which includes paid search advertising will give a good ROI.  This can be made a must in e-commerce approach.

21 Tips of Social Media Marketing for Real Estate Agents from Wispond.com

45 Social Media Tools and Tips to Improve Your Marketing via SocialMediaExaminer.com

Are you looking for some practical tips and tools to help with your social media marketing?
Do you find it difficult to keep up with how quickly social media is evolving?
In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media.

Why Tools?

It takes a lot of time to create quality content, engage on social profiles and sustain online relationships that support your business goals.
Larger businesses and corporations often have teams of people dedicated solely to these tasks.
For smaller businesses that don’t have the luxury of staff or financial resources, there are tools to help. But there are also efficient shortcuts and tips to help you get more out these technology tools.
By using some of these tips to strategically choose your tools, you can get more out of your social media marketing.
Here we go.

#1: Monitor Your Blog Visitors’ Activity With Lucky Orange

The more you know about your website visitors, the more you cater to their needs with content, layout and design.
Lucky Orange monitors and interacts with your blog visitors and lets you:
  • View details of who’s on your site now, what pages they’re visiting, where they’ve come from and how long they’ve been on your site
  • Interact with visitors in real time, through a chat box
  • View real-time or recorded videos of your website visitors browsing your site
  • View an overall heat map which shows the key areas your website visitors are clicking on
In the image below you see the time people spent on your site, how they found your site, the previous site they were on and the country they are browsing from.
lucky orange tool
Lucky Orange provides great information about your visitors.
Start by recording sessions of individual users browsing your blog and see where they’re scrolling and what they click on. Then interact with visitors while they’re on the site and ask them questions about their experience on your website or the content they’re browsing.
Use what you learn to fine-tune your site.

#2: Use Smush.it to Reduce the Size of Your Images

The load time of your page is one of many factors that Google uses to determine your web ranking, so it’s important to reduce the size of your images where possible.
Smush.it is an image compression tool that’s “lossless.”
You upload the images, reduce them and then download a version that’s smaller in size but not in quality.
smush it image reducer
Upload your images and reduce them in size.
Use these smaller images to improve your social media marketing performance.

#3: Implement a Content Distribution Network

When I browse a website or blog from Ireland that’s hosted in the United States, it’s likely to run slower for me than for someone who’s browsing from within the United States.
To standardize your load times, use a hosting provider that uses a content distribution network (CDN). A CDN keeps the latest copy of your website on various servers around the world so visitors get your content from the server that’s nearest to them, which results in faster load times.

#4: Check the Availability of Your Business Name on Social Networks

To get an account that matches your company name on Twitter, Facebook, etc., you need to visit each social network and go through the whole registration process to discover if your name is available.
KnowEm searches over 550 social networks in an instant to see if your name is available.
knowem username index
Search through over 550 social networks to find out if your name is available.
You may not have time to register your name with all social networks, but you should certainly consider registering it with the most popular ones—even if you don’t plan on using them immediately.

#5: Analyze Your Competitor on Twitter Using Twitonomy

Twitonomy provides a detailed analysis of your competitor’s Twitter account. Use it to:
  • Analyze the type of content your competitor sends and how it performs. Model content that gets shared a lot into your own distribution.
  • Find out whom your competitor interacts with the most. These may be people you should be interacting with.
  • Find out what hashtags your competitor uses quite frequently to give you an idea of the category of content they’re sharing.
    twitonomy profile comparison
    Twitonomy provides useful details if you want to analyze a competitor’s Twitter account.

#6: Use ClickToTweet to Encourage More Tweeting

To encourage people to tweet content within your posts, consider usingClickToTweet.
Paste your text and/or link into the box provided and click Generate Link.
Add this link to your site. If visitors click on this link, a tweet is created with the original text already pre-populated.
click to tweet tweet generator
Just enter the text you want to include in the tweet and then include the generated link in your post.
Use a Click to Tweet button beside a great quote in a blog post, a promotion you’re running or an event announcement.

#7: Identify Blogs in a Niche With Inkybee

Inkybee is a blogger outreach tool that helps you find the most relevant blogs in a particular niche, run campaigns to target these blogs and track the results. It determines relevance by counting how many times the keywords you specify appear in the blog’s posts.
For example, if you want to reach out to the top social media marketing blogs to see if they would be interested in linking to your content, then you would do a search for “social media marketing.”
Once you enter the keywords relevant to your niche (e.g., social media marketing), Inkybee returns a list of blogs that are best suited. You then sort the list based on blogs with the most audience, highest engagement, most posts per week, highest-ranked blog and much more.
inkybee blog search
An example of some of the data that’s returned.
Select relevant blogs from the niche, then build a campaign to reach out to the blogs, build relationships and monitor results. To monitor results, you integrate with Google Analytics and track traffic from the blogs you reached out to.

#8: Check for Broken Links on Your Blog

Links to external or internal pages on your blog that don’t work create a bad impression of your website.
Broken Link Checker is a free tool that goes through your site and finds any broken links.
broken link checker

Identify all broken links on your website.
Just enter in your web address and get a list that shows all of the broken links and exactly what page they’re on.

#9: Use SqueezeCMM to Track Links Shared Across Social Media

If you share your blog post in email or on Twitter, Facebook and other social channels,SqueezeCMM allows you to create custom links in one pass for a variety of channels.
Put in the link address and SqueezeCMM gives you a custom web address for email, Facebook, Google+, LinkedIn and Twitter.
When you send out your content, use the relevant link for the channel and see exactly where traffic is generated from as a result of that link.
squeezecmm url shortener
A separate link is created for each channel.

#10: Check Domain/Page Rank

Moz (formerly SEOMoz) has their own algorithm that ranks websites and web pages out of 100. The domain authority is the overall rating of the website and the page authority is the rank for any particular page.
If you have a high domain authority and page authority, it’s easier to get your blog posts to appear high in search results.
Open Site Explorer allows you to check your domain/page authority. There’s a limited free version that allows you to check 3 sites per day, so you can check your site’s authority and the authority of a couple of your competitors.
In the example below, you see that Social Media Examiner has a very high domain and page authority (for their home page).
open site explorer authority check

Domain and page authority are ranked out of 100—the higher the better!
The best way of increasing your domain authority is to get businesses that are in a similar niche with a very high domain authority to link to you.
In the example above, you also see Linking Root Domains. This is the number of unique sites that link to Social Media Examiner. Because it’s so high and a lot of the businesses that link to them are relevant, their domain authority remains high.

#11: Optimize Your Blog Posts for Search Engines

WordPress SEO Plugin is an excellent plugin to optimize your blog posts for search engines such as Google. You select the keyword(s) you want to focus on within the post and this plugin gives you easy-to-follow guidelines regarding where you need to place these keywords to appear higher in search results.
wordpress seo plugin
WordPress SEO provides you with clear guidelines on what you need to do to assist in the ranking of your post for particular keywords.

#12: Encourage Visitors to Share Your Images

When you create a blog post with great images, you may want to encourage visitors to share your images on Pinterest. One way to do this is to install the plugin calledJQuery Pin It Button for Images.
When someone hovers over an image, the option to share on Pinterest automatically appears.
jquery pin it button
If your visitors are active on Pinterest, why not give them the option to pin your images on their boards?

#13: Implement Flare for Sharing

Flare is a social sharing WordPress plugin that displays a vertical sharing bar alongside your blog post. As the user scrolls, the bar moves with them.
You can also choose to have Flare appear horizontally at the top of your blog posts.
On a mobile device, the vertical sharing option doesn’t appear; however, the sharing bar appears across the top of the posts, so you still get shares on mobile.
flare share bar
The vertical bar for sharing is not available on mobile, but the horizontal bar at the top of your posts is!
Flare is visually appealing with useful functions and it works really well for social sharing on desktop and mobile.

#14: Generate Business With vCita

When someone reads your blog post, you may want to encourage him or her to contact you to book your services. For example, if you are a consultant, you may want to encourage readers to book a time slot with you.
vCita is a popout box that appears after a specified interval on your page. It pops out at the bottom of your blog post to ask your visitors if they want to schedule an appointment.
vcita reservation popout
The popout is a great way of attracting attention.
They click on the button to make an appointment and pick out an available slot in your schedule.
vcita appointment scheduler
Visitors schedule an appointment based on your available time.
After they pick the appointment time, you can even collect payment using PayPal!

#15: Link Your Blog Posts

When you create a new blog post, it makes sense to link to another blog post that has information relevant to your current post.
This internal linking between posts is beneficial for your search engine ranking. Google ranks pages that contain relevant links higher than those that don’t. Links from external websites are more beneficial, but it’s still useful to do some internal linking.
anchor text content link

Make sure to link to some other articles on your website.
Consider linking to other published posts when you write a new post, then review existing posts to see where you can introduce more links between them.

#16: Add Text to Your Photos With PicMonkey

When you share photos over social media channels, it’s useful to add text to the picture so you have a better chance to grab the attention of someone who sees the picture within their news feed on Facebook, Pinterest or other channels.
PicMonkey is a free online photo editor that allows you to add text to your pictures.
picmonkey image text editor
Easily add text to images within PicMonkey.
Take a look at Pinterest and Facebook and see how text is used on images to attract attention.

#17: Recycle Evergreen Posts Using SocialOomph

Evergreen content doesn’t go out of date. Unlike the latest news, a post on strategy may always be useful.
If you’ve written lots of great articles, it’s important to keep promoting them to your audience members who may not have seen them originally or who may have forgotten about them, and to new fans and followers.
With SocialOomph, you set up a queue and add your blog posts to that queue.Specify a time interval when a blog post should be taken from that queue and posted on social media channels.
For example, you could put 50 posts in the queue and get SocialOomph to post one item from the queue every day. When all 50 posts have been published, it goes back to the start of the queue and sends each item again.
socialoomph post scheduler
Setting up a queue within SocialOomph is quite straight-forward.
If you only have a few blog posts or a few followers, make sure to space out resending your blog posts (e.g., every 2 weeks) so that the same people don’t see the same posts too close together. This isn’t so much of an issue if you have a lot of followers and many blog posts; in fact you may even be able to send out posts every few hours!

#18: Search Social Media Channels Using Google

The search facility within different social media channels isn’t always great. So why don’t you use Google to search them?
If any content is made available for Google to index, then it’s searchable. For example, if I type “Razorsocial site:www.linkedin.com” into Google search, I can see if a company has mentioned RazorSocial on their LinkedIn company page. Then I can go to this page and click Like to show my appreciation.
google social search result
This was one of the many results found on LinkedIn.
If you want to search for a person within LinkedIn, you’re restricted to results based on whether you are a free or a paid member. However, if you search using Google, you’re not restricted.
Replace LinkedIn with any other social network to find mentions of your own site.

#19: Generate Blog Post Titles Using Tweak Your Biz Title Generator

A great blog post title makes a significant difference in the traffic you get and the number of times the post is shared.
The Tweak Your Biz Title Generator displays a variety of possible titles to use based on the keywords you enter.
Here are just some of the suggestions based on the keyword “Facebook Apps.”
tweak your biz blog title generator
A wide variety of post ideas is displayed.

#20: Create and Edit Videos on Your Mobile Device With SocialCam

SocialCam is a video creation and editing app for iPhone and Android. You shoot your video and edit it on the phone to add text, change the background and even add background music.
socialcam video editor
An easy way to take and share videos.
You don’t need a lot of time or money to add more personality to your social media marketing using video when there are apps like SocialCam.

#21: Create Lists With List.ly

Lists are extremely popular in blog posts, but they’re static and can’t evolve. List.lyallows you to create a list that embeds within your blog post and lets visitors add items to the list, then vote and comment on the items.
When you create your list, it’s also hosted and viewable on the List.ly website, where you can brand your list and add a link back to your website so that it becomes an additional source of traffic to your post.
listly list tool
Your list can be on List.ly, embedded on your website or both.

#22: Research a Hashtag Conversation With Tagboard

A hashtag is a way of grouping a conversation around a particular topic. They are particularly popular on Twitter, but have found their way into other platforms like Google+ and Facebook.
tagboard hashtag search
View all of the conversations happening around a particular hashtag.
If you want to research conversations about something important to you,Tagboard allows you to view conversations based around a hashtag across a variety of social media platforms.

#23: Attract Attention With Hellobar

When someone is on your blog, a good way to attract attention is a popup. A less intrusive way to get attention is to use Hellobar to display your call to action.
Hellobar is a thin bar that appears across the top of your page after a time that you specify.
You configure the text, the color and the call to action and have it up and running in a couple of minutes.
In the example below, the color of the bar contrasts with the color in the banner so it stands out on the page.
hellobar call to action
Having a contrasting color really makes Hellobar stand out.

#24: Keep Track of Events With Google Analytic Annotations

If you see sudden spikes or dips in traffic on Google Analytics, you may not remember why these occurred in 3 or 6 months. You may have gotten a great writeup in a newspaper, run an advertisement campaign or completed a guest post that was popular.
The best way to track this is to add annotations to these spikes or dips within Google Analytics when they happen.
google analytics annotation
Annotations are easy to add and well worth doing.
Use them as reminders of precipitating events when you review historical analytics in the future.

#25: Display the Facebook Like Box to New Subscribers

When readers subscribe to your blog for email updates, consider sending them to a thank-you page that holds the Facebook widget, which allows them to become a fan of your Facebook page.
Because they just made a commitment to become a subscriber, it’s a very easy decision to become a fan too. You should expect up to 25% conversion rate.
facebook like box
Subscribers become fans by clicking the Like button on the page.
To get the code for the Like box for your page, visit Facebook.

#26: Hold a Tweetcast With Nestivity

Twitter chat lets a group of people chat about a certain topic on Twitter based around a hashtag at a specified time.
A Tweetcast is a more engaging Twitter chat hosted on Nestivity. During a Tweetcast, you can present documents, images, videos, polls, presentations and Google+ hangouts all within the same chat.
nestivity tweet chat
Nestivity makes Twitter chat more interactive and engaging.
This makes your Tweet chat more interactive and interesting.

#27: Set Up Weekly Reports for Google Analytics

Google Analytics is a great tool to monitor the performance of your blog, but you may not look at it regularly enough. One way to get around this is to set up a weekly report for delivery to you via email.
google analytics email reports
Easily set up weekly/daily reports.
A weekly report ensures that you review your analytics on a regular basis so you can stay aware of major shifts in traffic.

#28: Implement a Feature Box for Subscriber Conversion

A feature box is an image with a form that appears across the full width of your page. It’s normally used to register email subscribers and I originally came across it on Derek Halpern’s website Social Triggers.
With my current feature box, 8.2% of all visitors to the page with the feature box on it subscribe to my email list!
call to action feature box

This is just part of the feature box. The full box spans the width of the page.
How are you building your email subscribers? Add a feature box to increase subscriptions.

#29: Unroll.me—Manage Your Email Subscriptions

Unroll.me combines any subscriptions you have—newsletters, LinkedIn groups, Twitter accounts, etc.—into one email to reduce clutter in your inbox.
Set up Unroll.me and view all of your subscriptions in one place andunsubscribe to any of them with the touch of a button.
unroll me email subscription aggregator
Easily unsubscribe to your newsletter subscriptions.
You’ll easily see which subscriptions don’t add any value, so you have more time to read the subscriptions with content that matters.

#30: Set Up Google Analytics Goals

You should have some goals for what you want to achieve with your blog and it’s useful to track your achievement of these goals through Google Analytics.
Goals could be similar to the following:
  • 1% of all visitors to your blog send in an email inquiry
  • 3% of all visitors subscribe to your email list
  • Each visitor looks at an average of 2 pages per visit
If you track email subscribers, send them to a thank-you page after they subscribe.Set up a Google Analytics goal, which is achieved each time someone reaches the thank-you page. Now you can easily see what percentage of visitors convert to subscribers.

#31: Track Most Popular Tweets Using Brook

Brook sends a daily email summarizing the most popular tweets sent or shared by a group of people you specify.
Set up a list of key influencers within your industry, competitors or strategic partners tostay informed of trending articles and use the email as a source of content to share with your own followers.
brook tweet tracker
View popular content from people you track.

#32: Build a Following on Twitter Using ManageFlitter

If you want to grow your following quickly on Twitter, the best way is to follow more people who are relevant to your business.
ManageFlitter provides some free functionality that allows you to search through Twitter profiles and find people who meet specific criteria that match your target.
manageflitter twitter tool
The filtering options on ManageFlitter are very good.
Use ManageFlitter daily to build a following of people who are interested in the service or products you provide.

#33: Use Google Keyword Planner for Keyword Research

Recently, Google retired their Keyword tool and replaced it with the Google Keyword Planner. To use the Google’s Keyword Planner, you don’t need to run any advertisements on Google using Adwords but you do need to register for a Google Adwords account.
One useful feature of the Google Keyword Planner is the ability to set the minimum search volume for keyword research. For example, if you research the keywords ‘Social Media Tools’ and similar keywords, you can specify a minimum search volume.
In the example below, Google filters results to show you keywords that get an average of at least 250 searches per month.
google keyword planner tool
Research keywords and filter the results.

#34: Use LeadPlayer for Video Email Subscription

LeadPlayer allows you to include an email subscription form or a call to action within your video.
leadplayer email subscription call to action
The Subscribe option appears within the video.
Use it to display a free introduction for your video and then show a subscription form that must be completed to reveal the remainder of the video, or include a clear call to action that generates clicks to your sales page.
You may already include calls to action within your blog post, so why not include them within a video?

#35: Use Social Crawlytics to Find Out What’s Popular on Competitors’ Sites

Social Crawlytics crawls through any website and displays a report to show which posts get the most shares, and on which social networks those shares occur.
social crawlytics tool
Social Crawlytics is a very useful research tool.
This report shows that content from this site is shared most often on Twitter. Each of the colored areas indicates a blog post and if you hover over any area, you see the name of the blog post and the number of shares it’s received.
This is a great research tool to find the most/least popular content on a competitor’s blog. If you find really popular content from a competitor, it’s likely that similar content will be popular for you.

#36: Find the Theme a Site Is Using

If you come across a really nice WordPress site and you want to find the theme, just drop the URL into WordPress Theme Detector.
wordpress theme detector
WordPress Theme Detector shows you details of the theme the website is based on.
You get a short report that shows information about the theme and a few of the WordPress plugins used on the site.
This information you see is freely available if you look at the source of the page, but it’s much easier to read it using this tool.

#37: Direct Facebook Ads to a Landing Page

If you use advertisements to build fans on your Facebook page, don’t direct people to your timeline; direct them to a landing page that convinces them to become a fan.
tabsite custom facebook tab tool
Directing people to a landing page increases your conversion significantly.
Tabsite allows you to create custom landing pages, promotions and competitions within Facebook that improve your conversion and ROI.

#38: Review Buffer Analytics

Buffer allows you to easily share content you find across the web. Click on a button in your browser and content is automatically added to your queue for delivery to your social networks based on times you specify.
When you share content through Buffer, it keeps track of the interaction on the content so you see how much engagement you get based on both the content and the time you post it.
buffer post publisher
This is an example of a link shared on LinkedIn using Buffer.
Investigate how your content performs across social media channels. Is there any particular content that does better on one channel rather than the other? Are there any particular times that work best for you? Adjust your content and delivery according to what you learn.

#39: Include Incentives for Sharing in Facebook Contests

A great way to build fans and promote a contest on Facebook is to encourage entrants to share the contest with friends by offering incentives.
The following contest—run using Rafflecopter—offered a free ticket to the Social Media Success Summit. You had to be a fan to enter the contest, but you could enter more than once by becoming an email subscriber and by sharing the contest with your friends.
rafflecopter contest incentive
Providing incentives to share helps spread your contest and grows your fans.
Extend the visibility of your next Facebook contest with a good incentive that encourages people to share it with their friends.

#40: Include a Clear Call to Action in Your Blog Posts

If a website visitor makes it to the end of your blog post, that’s a good place to put acall to action to encourage them to subscribe to your blog posts or purchase your product or service.
blog post call to action
The Buffer team includes a very clear call to action at the end of their post.
What goal can you achieve by including a call to action at the end of your blog post?

#41: Use Camtasia or ScreenFlow for Advanced Video Editing

We already mentioned using SocialCam for basic editing, but if you want to do advanced editing, Camtasia and ScreenFlow are powerful tools that both provide excellent editing facilities and neither is difficult to use.
Easily cut or add pieces of video, drop in opening slides, add text and much more to help you create professional webinars or tutorials.

#42: Use Topsy to Get Ideas for Content

Topsy is a social media search engine that searches for content based on a keyword and filters the results based on the content that has the most links.
Use the results to find inspiration for types of content you can create and distribute on your own site and networks.
topsy keyword content search
You want to see the most popular content based on links for any time (i.e., not just for the last 30 days).

#43: Use Nimble to Build Relationships on Social Networks

For example, create a list of key influencers in your industry through Twitter, then add this list to Nimble. Add their profiles on LinkedIn, Facebook or Google+ andtrack all of the interactions you have with them, monitor their activity and even respond to them through Nimble.
nimble crm
Track and monitor all interactions within Nimble.
Building relationships requires ongoing interaction and Nimble helps you nurture and build those relationships.

#44: Use SpeakPipe for Q&A on Your Podcast

If you want someone to leave a response or ask a question for your podcast,SpeakPipe lets your website visitors leave a voice message with the click of a button.
speakpipe voice message widget
Let visitors record a message!
Now you can play this voice message back on your podcast and answer their question directly!

#45: Use SEMrush to Find Content Your Competitor Ranks for

If you want to create content that does well in Google search, you may want to see what keywords send your competitor lots of traffic.
With SEMrush, you type in the website address of a competitor and it shows you the top 10 performing keywords for their site.
sem rush keyword detector

Target keywords that your competitor gets a lot of traffic with.
Use what you learn to incorporate the same keywords into your own content.
Over to You
Use these tips and tools to empower and inspire you to improve your social media marketing strategy. Start small, make adjustments and then follow a strategy that works best for your business.
What do you think? Are you using any of these tips or tools? What’s worked well for you? What would you add? Leave your questions and comments in the box below.

2013 Social Media Marketing Industry Report

Are you wondering how your peers are using social media?

Wondering if you should focus on Pinterest or podcasting, or put more effort into Facebook?

In fifth annual social media study, more than 3000 marketers reveal where they focus their social media activities, how much time they invest, what the rewards are and where they’ll plan their future efforts.

Here is the report created by: www.socialmediaexaminer.com


Click Here For Report:   SocialMediaMarketingIndustryReport2013



Certain Things You Must Know About Social Media

It is now a buzz that social media marketing will merge into other marketing activities and there will not be opportunity for a separate Social Media marketer. So, Do you have a career in social media marketing? Will social media have a life apart of all other marketing activities? Well, I think that the answer to both of these questions YES.

As it said, Brand is the community of people who feel affinity to it. We use different tools like TV, Facebook, print ads, events, Twitter to communicate with that group. The main goal is the connection between community members and the brand. You would want to make existing members more engaged and bring in new people.

It’s a bit like public relations, but on a much more personalized way. In some cases you will be talking to a single person or a small group on the other hand you can use TV to reach millions in a way that community expects you to. For example TV ads will be personalized… though! Not just that we show ads based on the interests and behavior of the viewer but the ad content itself will be personalized with the name of the person, favorite color, earlier purchases or activity on the social networks.

The community manager’s work will span all channels and strive to be as personal as possible. So, you could say that you are doing web banners or TV ads, but they wouldn’t work without the social context. This is insanely powerful! One ad agency used my name and the name of my girlfriend in the character dialog. This ad ran a few months ago and I still remember the ad and the context. This can be scaled!

Social networks will be the core and marketing will be the tools to build it. Post-sale interaction will grow in tremendously as the real experience of using the brand will make people more engaged and willing to share their experiences. You lay your marketing plans by analyzing the underlying social graph. Then you put a post here, a discount there, maybe a TV ad in certain region, etc.

As Jeremiah Owyang pointed out one on one social media doesn’t scale. This means that the task of social media marketer will be to build and nurture the true fans of the brand. True fans will be the group that helps you scale without losing personal touch. You will give away a lot of control but the rewards will be worth it.

In contrast, the social media marketer has to train the people inside the company to interact with the community. Achieving authenticity may be difficult for some and helping them to relate to the consumers of their work is very important.

Social media marketer, community manager or SMO, call her what you will. The one who builds the stickiest social graph around their brand will win. Now technology has given us the tools to actually measure and work with that social graph…

Amit Giri,
Social Media Expert,
Virtual Consulting

9 Reasons to Switch from Facebook to Google+

Can Google+ steal users from Facebook? Yep. There are good reasons to switch from Facebook to Google+, ranging from ease-of-use to respect for data privacy.

When people ask “can Google+ beat Facebook?” they’re misstating the question. It’s not about one site versus another site. Google+ is bigger than that. The reason Google calls it the “Google+ Project” is that Google+ will become a central part of Google’s whole identity. It will reshape the company. So the real question is “can Google beat  Facebook?” Put that way, the contest seems a lot more even.
Facebook, of course, has a huge head start, but there are good reasons for people to seriously consider dumping Facebook for Google+. [See our Hands-on Review]

1. Integration with Google Services

The biggest wedge Google has for driving people toward using Google+ is integration. That is, Google will build Google+ social networking features and tools into almost all of its existing online services from Search to Documents to Video (YouTube). Google+ is already integrated into the navigation bar at the top right of almost all Google products; this lets you monitor all Google+ events (updates, messages, etc.) as well as share content with friends without ever leaving the Google service you happen to be using. Millions and millions of people use Google’s free services (Gmail, Docs, Search, etc.), and with Google+ bound so tightly to them it may start to seem silly to jump out to some other site (Facebook) to do your social networking.

2. Better Friend Management

Google is right that the “Circles” concept is more in line with the way we make friends in real life. We have many different kinds of friends, and we interact with them and communicate with them in very different ways. Facebook’s Groups feature lets you form ad hoc groups of friends, but compared to the way its done in Google+ it seems cumbersome. After all, Facebook’s Groups feature is pretty new; it was “built on”, while friend “circles” are the bedrock of the Google+ platform.

3. Better Mobile App

If you’re an Android user, you may find that getting content from your phone to your social platform is easier, cleaner more functional with the Google+ mobile app. The app is already great, but Google will seek more and more ways to make your Android phone a seemless appendage of your Google+ social platform. Google hopes to use itshuge Android user base as a wedge against Facebook, whose mobile app, while nice-looking, is a little clunky to use.

4. Easier to Find Stuff to Share

Google+’s Sparks feature is another important differentiator from Facebook. Spark is Google leveraging its search engine to do something Facebook can’t do—give users an instant wellspring of relevant information to share with friends. Because Facebook has no search engine, its users must leave the site to find shareable data or wait for their friends the share it with them. The question “how do I find stuff to share” is immediately answered with Sparks.

Related Slideshow: Google+ vs. Facebook: See How They Compare

5. You Can Get Your Data Back

Facebook is notorious for its poor stewardship of personal data. You are forced to make certain parts of your personal data “public” for example, and It is very hard to permanently delete your Facebook profile. Google, on the other hand, makes it possible for you to pick up all the data you’ve banked at Google+ and walk away. This is done through a Google+ tool called “Data Liberation.” With just a few clicks you can download data from your Picasa Web Albums, Google profile, Google+ stream, Buzz and contacts.

6. Better Photo Tagging

When viewing photos in Google+ you can “tag” the people in them similar to the way you do in Facebook. You draw a little square around a person’s face, then type in their name in the box below it (or choose one of the names Google+ guesses). But there’s a big difference in the way Google handles the privacy aspect of photo tagging. When you tag someone, you see this note: “Adding this tag will notify the person you have tagged. They will be able to view the photo and the related album.” Facebook, on the other hand, does not make an effort to warn people the they’ve been tagged (possibly in an unflattering or compromising photo) and give them an immediate chance to remove the tag.
Also, Google has wisely decided to shy away from using facial recognition software, which Facebook now uses to automatically identify people in photos uploaded to user albums.

7. Strong Group Chat Features

Google+ has Facebook beat in the area of chat. Forming ad hoc group video chats using the Hangouts feature in Google+ is easy, and forming ad hoc groups for a little chat seems like a natural and fun thing to do in a social networking setting. Similarly, the new Huddle mobile app makes it easy for mobile (Android) users to start up group text chats. Facebook simply doesn’t offer these tools.

8. Safer Content Sharing

Privacy advocates have long called for social networking sites to let users assign a privacy level to each piece of content they share, instead of using a pre-set list privacy settings to govern all shares. Google obviously heard those calls, and built the capability into Google+. For instance, when I share an article or upload a camera image, Google+ gives me choices of which friend circles I’d like to share that content with. Advantage Google+.

9. Google Is a Better Steward of Your Personal Data

Running a social network is all about responsible stewardship of users’ personal information. Facebook is a young, fast moving company that has proved itself to be cavalier in its movements, lacking in respect for user data privacy, and accident prone. Google on the other hand, is a far more mature company that is, I would argue, seen as more trustworthy than Facebook. For the most part, Google has lived up to its “Don’t Be Evil” slogan. Which company would you rather have as the steward of your personally identifiable information?